If you want your medical practice to thrive, you need to have a steady stream of patients coming through your door. In today’s world, the best way to accomplish that is by developing a strong online presence. When people need a doctor, they usually turn to the Internet first. If your website doesn’t appear at the top of the search results, your odds of connecting with new patients are relatively slim.
Through search engine optimization (SEO), however, you can make your website much easier to find. To get the best results, try using the tips on SEO for doctors and medical providers that are listed below.
1. Optimize your site for a local audience. The patients you are trying to reach are the ones who live in your community. To improve your chances of connecting with them, your site should include the name of the city or town where you are located. You should also set up a Google My Business page and make sure that your office shows up on Google Maps when people search for doctors in your area.
2. Include your specialty in your title tags and content. Along with the name of their location, people also search for specific types of doctors. Adding your medical specialty to the titles of your pages and your content is the best way to ensure that you show up in the search results for these types of search phrases.
3. Verify that your site is mobile-friendly. Today, search engines favor websites that display well on mobile devices. When designing your site, choose a responsive design that automatically adjusts to the screen size that is being used to view it. Check the loading times of your pages, as well. All of your content should load quickly, which means that you need to optimize your images, your textbased content, and the underlying code of your site.
4. Get authoritative links to your site. Add your site to prominent medical directories or other authoritative sites. Having incoming links from online properties like these will naturally give your site a boost in the search results. Just avoid going overboard. Make sure all of the links to your site come from well-respected businesses or organizations. Too many low-quality incoming links could get your site penalized by the search engines.
When it comes to SEO for doctors, the key is to focus on a local audience. You don’t need to reach every online user. Instead, you just need to focus on reaching people in your community.