Getting ranked in Google is the holy grail for all of us. But it’s not easy to get there, and even if you do, it’s a lot of work to stay there. SEO isn’t easy. It’s confusing and can be very time-consuming. Most doctors don’t have time to learn everything they need to know about search engine optimization (SEO).
For most businesses, it’s an ongoing struggle to keep up with the latest changes in search algorithms and Google updates. As if that weren’t bad enough, there are also all kinds of shady SEO companies out there who promise they can help you get ranked on Google but only end up hurting your rankings instead.
That’s why we’ve put together this list of medical SEO tips for doctors. These are all tried-and-true methods that will help you improve your website’s visibility and ranking in Google search results.
Tip #01: Choose the Right Keywords
One of the most important aspects of SEO is choosing the right keywords. However, with the recent Google algorithm changes, keyword stuffing is a thing of the past. Google doesn’t like websites that use the same keywords repeatedly. There is no specific number of times you can or should include your chosen keywords in your content, but it’s best to vary them throughout each page.
Tip #02: Optimize Your Site for Mobile Users
Did you know that more than half of all Google searches are now done on mobile devices? And that number is only going to keep growing. If your site isn’t optimized for mobile users, you could lose out on a lot of traffic and potential patients.
Tip #03: Optimize Your Site Structure
Your website structure refers to the way pages are organized within your website’s hierarchy. This is important for both users and search engines. When you optimize your website structure, you make it easier for users to find the information they need and for search engines to crawl and index your pages.
Tip #04: Publish High-Quality Content
Google loves high-quality content. Not only does good content help improve your website’s search engine rankings, but it also helps you build a more solid online reputation and gain brand recognition. Your content should be well-written, informative, and engaging. Google’s algorithms place great value on user experience factors such as load time and page speed.
Tip #05: Link to Relevant Sources
When you link to relevant sources, you provide your readers with more information and help improve your website’s search engine rankings. Google gives extra weight to websites that have a large number of high-quality backlinks from other reputable websites.
Hopefully, these medical SEO tips for doctors have given you an idea of improving your site’s rankings. This isn’t an exhaustive list, but it’s a great place to get started. If in doubt, you can always find a reputable SEO company to take care of these marketing campaigns on your medical practice’s behalf.